ML ACROPOLIS MALL
SPOTLESS NANO
CLEARTH
ML Acropolis Mall Siliguri
Was to promote Inox ticket bookings as the primary focus, while simultaneously creating awareness about ML Acropolis Mall itself, encouraging visitors to explore the mall alongside the cinema experience
The primary objective was to widely spread awareness of the mall, highlighting its key attractions and offerings to drive footfall and establish a strong presence in Siliguri.
- We leveraged the popularity of Inox, the mall’s anchor cinema, to create impactful advertising campaigns. Running ads centered around Inox on various platforms was a strategic move that captured attention effectively. The campaign was designed to connect with moviegoers and mall visitors alike, creating a buzz that was both engaging and memorable. This strategy resulted in impressive outcomes, with the ads resonating strongly within the community.
- Engaging and motivating people to visit the mall amid competition from other local shopping options.
- Overcoming initial unfamiliarity and building trust with the audience about the mall’s offerings.
- Ensuring the advertising message reached diverse demographic groups across Siliguri.
- Encouraging repeat visits and turning first-time visitors into loyal customers.
We utilized Instagram and Facebook as the primary platforms for our digital campaigns, targeting specific audience segments with tailored ads to maximize reach and engagement.
The results exceeded our and client’s expectations. The advertising campaign successfully made the entire Siliguri region aware of ML Acropolis Mall. Foot traffic increased significantly, with many visitors citing the Inox ads as their introduction to the mall. The campaign not only boosted awareness but also created a strong community buzz, positioning the mall as a go-to entertainment and shopping hub in Siliguri.
Overall, the campaign’s success demonstrated the power of strategic digital advertising combined with local cultural touchpoints like Inox.
Spotless Nano
The idea was to generate leads and spread awareness about the innovative nano coating solution offered by Spotless Nano.
Our main objective was to drive organic leads and raise awareness about the nano coating service without using any paid advertisements.
- We focused on creating authentic and informative content to educate the local audience about the benefits and workings of nano coating. The approach was to build interest and trust through organic reach on social media platforms, especially Instagram and Facebook, using posts, stories, and customer testimonials.
- Building trust around a relatively new and unfamiliar technology in Siliguri.
- Educating people on how nano coating works and its benefits, given the limited prior knowledge.
- Overcoming skepticism about the effectiveness and reliability of nano coating.
- Encouraging people to try a novel service without the typical push of paid ads.
Instagram and Facebook were the primary platforms used to reach the target audience organically through engaging and educational content.
The organic campaign generated a significant number of quality leads without any paid advertising, except for one ad run only in Kurseong. Thanks to the awareness and trust we built, Spotless Nano is now recognized as the top nano coating solution provider in Siliguri. The campaign successfully positioned the brand as a trusted expert, driving both interest and business growth in the local market.
Clearth
The idea was to collaborate with Plogga (or plogging), an eco-friendly fitness trend that combines jogging or walking with picking up litter, to promote Clearth and raise awareness about sustainable alternatives through a partnership with NGOs.
The main objective was to create widespread awareness about Clearth, emphasizing sustainability and environmental responsibility, while introducing it as a viable alternative product in the region.
- We employed influencer marketing combined with organic promotion through the collaboration with Plogga and NGOs. This approach helped tap into existing audiences, amplify the message of sustainability, and build credibility by leveraging trusted community voices. The campaign centered on educating people about the importance of eco-friendly choices and Clearth's role as a sustainable alternative.
- Building trust for a new brand and product in North East India, where awareness was limited.
- Educating the audience about the unique benefits and environmental value of Clearth products.
- Overcoming skepticism related to new sustainable product launches in a market unfamiliar with the brand.
- Maintaining consistent and authentic messaging through influencer and NGO collaborations.
Instagram was the primary platform used to engage with potential customers through influencer content, NGO collaborations, and organic posts.
The campaign received a very positive response from the audience. Awareness of Clearth grew significantly across the region, highlighting its sustainability message and alternative product offerings. The collaboration with NGOs strengthened the brand’s credibility and reinforced its commitment to environmental responsibility. People in the region now recognize Clearth and its mission, laying a strong foundation for future growth.
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